Speed Caddie
Experiential
The challenge:
AT&T’s Loft at Pebble Beach is the jewel in the crown of AT&T’s Golf Sponsorship portfolio. We were tasked with coming up with a fun way of highlighting the connectivity speed of AT&T Fiber to guests and golf fans.
The Idea:
Internet speed has never been a hot dinner party topic of conversation, so we decided not to say but instead to show.
Using three repurposed Golf carts, we created Speed Caddie; an arcade-style racing game that let’s drivers tear around a virtual golf course at high-speed.
The Execution:
Sit behind the wheel, put the peddle to the metal and help get Jordan Spieth and Maverick McNealy’s golf bags to the first tee before time runs out.
The game was filled with Mario Kart style hazards like strong winds, rough terrain, and other obstacles designed to slow you down, and was a fan highlight throughout the tournament.
